Top posts

  • Crafting a Effective B2B Advertising Strategy

    29 April 2017

    For numerous B2B marketers, the traditional advertising funnel that motivates potential customers to self-identify and then moved to a sales funnel, is ingrained in our minds. Even so, in the Age of the Client, Forrester Research's phrase for a customer-pushed...

  • Customer churn and defection

    12 May 2017

    When Willie Sutton, a hugely productive lender robber in the nineteen forties, was asked about why he robbed banks, he responded- because that where the funds is. When knowledge-pushed advertising analytics was coming of age in the late 1990s, consultants...